Infographics are so popular now that there’s a very meta infographic… on infographics. Check out this image by Ivan Cash for some statistics on their design and content.
A market where consumers are the main media.
Let’s face it; the traditional cell phone is being overtaken by the far more capable smartphone. Equipped with high-speed internet connections and lightning fast processors, these devices have essentially put fully capable, interactive billboards in our pockets for marketers to experiment with. How are advertisers taking advantage of this huge potential, and are consumers paying attention? Below we explore the burgeoning world of mobile marketing.
On the heels of Google’s “disappointing” earnings announcement last Thursday – they generated a whopping $37.9 billion in revenues in 2011 – we conducted our own analysis to determine the top 10 industries that spent the most money on Google advertising last year. The results are summarized in this Google revenues infographic.